فرهنگ لغات دیجیتال مارکتینگ و فراتر از آن
حوزۀ دیجیتال مارکتینگ سرشار از اصطلاحات تخصصی، عبارتهای فنی و مخففهایی است که بدون دانستن معنای دقیق آنها، درک منابع مرتبط ممکن نخواهد بود. پس، دسترسی به یک فرهنگ لغت جامع، برای هر تازهوارد و متخصص این حوزه، ضروری و بسیار راهگشاست. صباویژن این لغتنامه را در اختیار شما قرار داده است.
لغتنامۀ صباویژن
لغتنامۀ صباویژن از 3 منظر کلی اهمیت دارد:
ادامۀ مطلب- لغتنامۀ صباویژن جامع است. ما سعی کردهایم همۀ واژگان پرکاربرد این حوزه را در این لغتنامه بگنجانیم تا کاربر ناگزیر نباشد همزمان به چندین فرهنگ لغت مراجعه کند.
- لغتنامۀ صباویژن دقیق است. در این لغتنامه، با بررسی مراجع معتبر فارسی و انگلیسی، معانی دقیق هر واژه آورده شده است.
- لغتنامۀ صباویژن کل حوزۀ بازایابی دیجیتال را پوشش میدهد. در این لغتنامه، تمامی بخشهای حوزۀ گستردۀ بازاریابی دیجیتال را پوشش دادهایم؛ ازجمله سئو، بازاریابی محتوایی، تبلیغات، وب، استراتژی و... .
این لغتنامه 3 ارزش افزوده نیز دارد:
- بهطور مرتب و ماهیانه تعدادی لغت جدید به آن اضافه میشود. هرچند ما در همین نسخۀ اولیه نیز تمام لغتهای پرکاربرد این حوزه را پوشش دادهایم.
- در این لغتنامه مفهوم کلی و دقیق هر واژهای بهطور مختصر ارائه شده است؛ اما برای جزئیات و توضیحات بیشتر میتوانید به مطالب دیگر ویپدیا نیز سر بزنید. حتی میتوانید نوشتن یک مطلب را از طریق سرویس مطلب درخواستی به ما سفارش بدهید.
- اگر احیاناً واژۀ مدنظرتان را در این لغتنامه نیافتید، میتوانید از طریق نشانی content@sabavision.com به ما اعلام کنید تا آن را در بهروزرسانیهای آتی اضافه کنیم.
جستوجو در لغتنامه
- A/B Testing
- Abandonment Rate
- ABC Analysis
- Above-the-line Advertising (ATL)
- Absolute URL
- Accelerated Purchase
- Acceptable Price Range
- Account Classification
- Account Executive
- Account-based Advertising
- Account-based Marketing (ABM)
- Acquisition
- Active Buyer
- Ad Auction
- Ad Clicks
- Ad Group
- Ad Impression
- Ad Manager Account
- Ad Network
- Ad Platform
- Ad Recall
- Ad Server
- Ad Space
- Adaptive Web Design
- Advertiser
- Affiliate
- Affiliate Marketing
- Aggregator
- Agile Marketing
- Agile Project Management (APM)
- AIDA
- Akismet
- Alexa
- Alexa Rank
- Algorithm
- Algorithm Update
- Alt Text (Alternative Text)
- Analytics
- Anchor Text
- App Store Optimization (ASO)
- Application (App)
- Application Programming Interface (API)
- Article Submission
- ASP.NET
- Attribution
- Attribution Model
- Attribution Window
- Audience
- Author
- Authority Site
- Automation
- Autoresponder
- Avatar
- Average Position
- Average Time on Site
- Awareness Stage
- B2B Advertising
- B2B Marketing
- B2C Marketing
- Baby Boomers
- Back Order
- Back-end Developer
- Backgrounder Sheet
- Backlink
- Backward Integration
- Bait and Switch Advertising
- Balanced Scorecard (BSC)
- Balloon Test
- Ban
- Banner Ads
- BANT
- Below the Fold (BTF)
- Bid
- Big Data
- Bing
- Bing SEO
- Bing Webmaster Tools
- Black Box
- Black Hat SEO
- Blacklist
- Blog
- Blog Comment Backlink
- Blogger
- Blogging
- BlogRoll
- Bookmark
- Bootstrap
- Bot
- Bottom of the Funnel (BOFU)
- Bounce Rate
- Brand
- Brand Awareness
- Brand Image
- Brand Journalism
- Brand Positioning
- Brand Slogan
- Branded Keyword
- Branding
- Breadcrumb
- Broken Link
- Browser
- Browser Caching
- Bundling Strategy
- Business Blogging
- Business Listing
- Buyer Persona
- Buyer’s Journey
- Call Only Ads
- Call to Action (CTA)
- Callback
- Campaign
- Campaign Integration
- Canonical Tag
- Captcha
- Caption
- Cascading Style Sheets (CSS)
- Case Sensitive
- Cause Marketing
- Channel of Distribution
- Chatbot
- Chief Executive Officer (CEO)
- Churn Rate
- Citation
- Click Fraud
- Click Spamming
- Click-through Rate (CTR)
- Clickbait
- Clickstream
- Cloaking
- Co-citation
- Comment
- Connections
- Contact Form
- Content
- Content Delivery Network (CDN)
- Content Farm
- Content is King
- Content Management System (CMS)
- Content Marketing
- Content Optimization System (COS)
- Content Upgrade
- Contextual Marketing
- Conversion
- Conversion Marketing
- Conversion Rate (CR)
- Conversion Rate Optimization (CRO)
- Cookie
- Copywriting
- Corporate Blog
- Cost per Action (CPA)
- Cost per Click (CPC)
- Cost Per Completed View (CPCV)
- Cost Per Install (CPI)
- Cost per Lead (CPL)
- Cost per Mille (CPM)
- Cost Per View (CPV)
- Country Coded Top Level Domain (ccTLD)
- Crawl Budget
- Crawl Error
- Crawling
- Cross-selling
- Customer Acquisition
- Customer Acquisition Cost (CAC)
- Customer Attribute
- Customer Behavior
- Customer Journey
- Customer Lifetime Value (CLV)
- Customer Marketing
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Retention Rate
- Customer Service
- Damaged Goods
- Dashboard
- Data Cleansing
- Data Management Platform (DMP)
- Data Mining
- Database
- Database Marketing
- De-index
- Deceptive Pricing
- Decision Maker
- Deep Link
- Deep Linking
- Default Page
- Demand Generation
- Demand-side Platform (DSP)
- Digital Advertising
- Digital Advertising Audit
- Digital Body Language
- Digital Marketing
- Digital Marketing Audit
- Digital Marketing Campaign
- Digital Media
- Direct Traffic
- Directory
- Disavow Tool
- Display Ads
- Display Advertising
- Display Network
- Distress Merchandise
- DoFollow Link
- Domain
- Domain Authority (DA)
- Domain Forwarding
- Domain Name
- Domain Name System (DNS)
- Downsell
- Drupal
- Duplicate Content
- Durable Goods
- Dwell Time
- Dynamic Content
- E-A-T
- E-Commerce
- E-service Innovation
- Early Adopter
- Early Majority
- Early Markdown
- eBook
- eBook Marketing
- Ecolabel
- Economic and Technical Position
- Economic Profit
- Economic Value Added (EVA)
- Editorial Calendar
- Effective Cost per Thousand Impressions (eCPM)
- Email Automation
- Email Blast
- Email Client
- Email List
- Email Marketing
- Email Service Provider (ESP)
- Email Traffic
- Embed
- EMoji
- Engagement
- Engagement Metrics
- Engagement Rate
- Error 404
- Event
- Event Marketing
- Evergreen Content
- Experiential Marketing
- External Link
- Facebook Business Manager
- Facebook Marketing
- Facilitating Agent
- Fact Sheet
- Fad
- Fair Market Value (FMV)
- Family Branding
- Family Business
- Featured Snippet
- Feedback
- File Transfer Protocol (FTP)
- Fill Rate
- Findability
- Flash mob
- Flicker
- Flywheel
- Follow Link
- Forced Click
- Forum
- Foursquare
- Frequency
- Frequency Capping
- Frequently Asked Questions (FAQ)
- Fresh Content
- Freshness Algorithm
- Friction
- Front-End Developer
- Full Stack Developer
- Funnel
- Galley Proof
- Gamma Distribution
- Garbology
- Gatekeeper
- Gateway Page
- General Costs
- General Sales Manager
- Generation Alpha
- Generation X
- Generation Y
- Generation Z
- Geo Targeting
- Geo Targeting Google Ads
- Google Ads
- Google Ads Extensions
- Google Adsense
- Google Adwords
- Google Algorithm
- Google Analytics
- Google Bomb
- Google BOT
- Google Core Update
- Google Dance
- Google Display Network (GDN)
- Google Hangouts
- Google HummingBird Algorithm
- Google Keyword Planner
- Google Maps
- Google My Business
- Google Page Rank
- Google Panda Algorithm
- Google Penalty
- Google Penguin Algorithm
- Google Pigeon Algorithm
- Google Plus (Google+)
- Google Reader
- Google Reviews
- Google Sandbox
- Google Search Console
- Google Tag Manager
- Google Trends
- Graphic Interchange Format (GIF)
- Gravity Forms
- Gray Hat Seo
- Growth Marketing
- Guest Blogging
- Guest Post
- Idea Generation
- Idea Screening
- Ideal Customer Profile (ICP)
- Iframe
- Image (Concept)
- Image Link
- Imitation Effect
- Imitative Strategy
- Impact Evaluation
- Imperfect Competition
- Implementation
- Implied Warranty
- Impression
- In-App
- In-App Ads
- In-app Messages
- In-App Purchase
- In-game Advertising (IGA)
- In-Stream Video Ads
- Inbound Link
- Inbound Marketing
- Incentive
- Incentive Traffic
- Index
- Influencer
- Influencer Marketing
- Infographic
- Infographic Marketing
- Information Architecture (IA)
- Install Attribution
- Installation Rate (IR)
- Instant Messaging (IM)
- Integrated Marketing
- Internal Link
- Internet
- Internet Marketing (IM)
- Internet Service Provider (ISP)
- Interstitial Ads
- Inventory
- IP Address
- Label
- Laddering
- Laggards
- Lagged Effect
- Landed Cost Price
- Landing Page
- Late Majority
- Latent Semantic Indexing (LSI)
- Launch Process
- Lazy Loading
- Lead
- Lead Magnet
- Lead Nurturing
- Learning Management System (LMS)
- Life Time Value (LTV)
- Liferay
- Lightbox Ads
- Limit Ad Tracking (LAT)
- Link
- Link Bait
- Link Building
- Link Farm
- Link Juice
- Link Pyramid
- Link Spam
- Link Velocity
- LinkedIn Advertising
- Local Pack (Local 3-Pack)
- Local Seo
- Long-tail Keyword
- Lookalike Audience
- Machine Learning
- Macro Environment
- Macro Marketing
- Macro Segmentation
- Magazine
- Main Page
- Maintained Item
- Majority Fallacy
- Management Information System (MIS)
- Market Segmentation
- Marketing Automation
- Media Channel
- Medium
- Meme
- Mention
- Meta Description
- Meta Keyword
- Meta Robots
- Meta Tag
- Meta Title
- Metadata
- Microblog
- Microsite
- Microsoft-Yahoo Alliance
- Middle of the Funnel (MOFU)
- Minimum Viable Product (MVP)
- Mirror Site
- Mobile First Index
- Mobile Friendliness
- Mobile Marketing
- Mobile Optimization
- Mobile Search
- Monetization
- Monthly Recurring Revenue (MRR)
- Multivariate Testing
- Obsolescence
- Off-page Optimization (Off-page SEO)
- Off-site SEO
- Offer
- Oligopolistic Competition
- Oligopolistic Environment
- On-page Optimization (On-page SEO)
- On-site SEO
- Online Marketing
- Online Survey
- Online Value Proposition (OVP)
- Open Graph Tag (OG)
- Open-Source Software (OSS)
- Opt-in
- Opt-in Form
- Opt-in Rate
- Opt-out
- Organic Link
- Organic Search Results
- Organic Traffic
- Outbound Link
- Outbound Marketing
- Owned Media
- Package
- PACT Principles
- Page Authority (PA)
- Page Speed
- Page View
- PageRank (PR)
- Paid Link
- Paid Media
- Paid Traffic
- Pareto Principle
- Patent
- Path
- Pay for Performance (P4P)
- Pay Per Action (PPA)
- Pay Per Click (PPC)
- Perfect Competition
- Permalink
- Persona
- Personalization
- Personalized SERP
- Phone-through Rate (PTR)
- PHP
- Plugin
- Podcast
- Popunder Ad
- Popup
- Position
- Predictive Analytics
- Private Blog Network (PBN)
- Private Marketplace (PMP)
- Product Marketing
- Product-market Fit
- Programmatic Advertising
- Programmatic Direct
- Programmatic Sampling
- Proxy
- Push Notification
- Random Sample
- RankBrain
- Ranking
- Ranking Factors
- Reach
- Real-time Bidding (RTB)
- Really Simple Syndication (RSS)
- Rebranding
- Recall Test
- Redirect
- Redirect 301
- Redirect 302
- Referral Marketing
- Referral Traffic
- Referring Domain
- Region Brand
- Regional Brand
- Registered Trademark
- Registration
- Registration Form
- Relationship Marketing
- Relative Market Share
- Relative Perceived Quality
- Relative price
- Remarketing
- Remarketing Lists for Search Ads (RLSA)
- Rendering
- Reportage Ads
- Repost
- Responsive Ads
- Responsive Web Design (RWD)
- Retargeting
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Retweet
- Revenue Operations (RevOps)
- Revenue Performance Management
- Rich Snippets
- Robot Exclusion Protocol
- Robot.txt
- Saleable Sample
- Sales Enablement
- Sales Funnel
- Sales Pipeline
- Sampling
- Schema Markup
- Search Advertising
- Search Engine (SE)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Results Page
- Search Impression Share (SIS)
- Search Intent
- Search Results
- Search Term
- Segmentation
- SEO Audit
- Server
- Service Level Agreement (SLA)
- Session
- Shadowban
- Shop Builder
- Shopping Ads
- Site Builder
- Sitemap
- Slug
- Small-to-Medium Business (SMB)
- SMS Coupon
- SMS Marketing
- SMS Panel
- Social Login
- Social Media
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Social Media Policy
- Social Network
- Social Proof
- Social Share
- Social Signal
- Social Traffic
- Social Video Marketing
- Software as a Service (SaaS)
- Software Development Kit (SDK)
- Spam
- Spam Score
- Spider
- Split Testing
- Sponsored Link
- SSL Certificate
- Stop Word
- Structured Data
- Subscribe
- Subscriber
- Supply-side Platform (SSP)
- SWOT
- Ultimate Consumer
- Ultimate User
- Umbrella Branding
- Underdelivery
- Unfair Competition
- Uniform Resource Locator (URL)
- Unique Selling Proposition (USP)
- Unique Visitors/Users
- Unsubscribe
- Unsubscribe Rate
- Up-selling
- URL Parameter
- User
- User Experience (UX)
- User Generated Content (UGC)
- User Generated Content Link (UGC Link)
- User Interface (UI)
- User Profile
- User Story
- UTM Tracking
- Validity
- Value Analysis
- Value Chain
- Value Chain Analysis
- Value Engineering
- Value In Exchange
- Value In Use (VIU)
- Value Proposition
- Value-Based Pricing
- Van Westendorp Price Model
- Variable
- Vertical Integration
- Video Marketing
- Viral
- Viral Content
- Viral Marketing
- Virality
- Visit
- Visitor
- Voice Assistant
- Voice over Internet Protocol (VoIP)
- Voice Search
- Warranty
- Wayback Machine
- Web
- Web 2.0
- Web Analytics
- Web Browser
- Web Content Outline
- Web Crawler
- Web Design
- Web Directory
- Web Hosting
- Web Message
- Web Page
- Webinar
- Webmaster
- Webmaster Tools
- Website
- Website Usability
- White Hat
- White Hat SEO
- White Paper
- White Paper Marketing
- WHOIS
- Wiki
- Wireframe
- Woocommerce
- Word-of-mouth Marketing (WOMM)
- WordPress
- World Wide Web (www)